How Serial Entrepreneurship Leverages Every Edge Over Entrepreneurship?

Shaima Khan
7 min readMay 3, 2019

Today the typical scenario of businesses, workplaces, and technology is changing. So as the need of a human to acquire knowledge, learn, thrive to create a change to this world through contributing towards it.

I am going to elaborate about entrepreneurship and about what a serial entrepreneur is and why people prefer this type of entrepreneurship more and believe in working for different industries expanding their portfolio? Serial Entrepreneurship is not that new term, no one is unknown from its concept running through years.

I would say ‘Serial Entrepreneur’ in one line, the person who keeps his/her knack of doing business through carrying that thrill of converting their ideas into reality. As mentioned earlier, serial entrepreneurship is not a new concept. One can find many people like every 2 in 5 persons doing business as such. Some of their projects get successful, some gets fail. But one of the qualities found in a serial entrepreneur is they are never out of ideas or are more interested in working with different industries. Despite having any knowledge of a particular industry. Though their keen interest makes them pursuing their ideas via learning and growing.

BRIEF ABOUT SERIAL ENTREPRENEURSHIP

Coming to a detailed meaning, ‘A serial entrepreneur is a person who likes to work upon different ventures, they put in the effort to grow their business idea then after head on to try another idea, giving responsibilities of the business to other people. The main focus of a serial entrepreneur is not only to grow business for a good price but also to build and work upon ideas to bring up a working solution to the problems of consumers.

Every new challenge and aspect of the business is their motivation to keep going to adapt to different circumstances and coming up with unique results.

IS THE CONCEPT RENEWED? WHAT COULD BE THE “USP” IN THE WHOLE PROCESS?

When talking about the ways through which a serial entrepreneur tries to minimize the demand and supply gap. The truth behind all these efforts taken is to meet the needs of a never-ending process. As today all the people who had chosen this path, they knowingly or unknowingly start dealing at a very early stage of their lives. Every now and then the concept of doing business is changing drastically because of various interventions being done. So, it’s a very important aspect for an entrepreneur to have USP to carry on and bringing up business and to connect with different customer needs.

There are some of the essential points which business owners do to stand out from their competitors:

· Taking feedback from customers

It’s one of the common ways that every company does in order to provide a better service to customers and improve their products is to communicate and listen to the users of their products.

· Leverage your edge

In order t maintain your brand, you should know what you’re really good at and how you can provide that advantage to the customers. Find the niche and go ahead to master all the knowledge of that particular area.

· Work becomes easy with providing advice

At some places interacting with the customers work out easily when you could take a step ahead to give valuable advice to them if it’s related to your service or of any other field. It would help your company to build a strong reliable brand.

These are some points which are being used by serial entrepreneurs to build their personal brand and to give their working attitude a committed direction and path.

HOW SERIAL ENTREPRENEURSHIP PASSES THROUGH THE TIME AND COST AFFECTING FACTOR?

As far we’ve known that how serial entrepreneurs love to make and see their ideas going live and how they themselves try to take up the charge to become the practical guiders and inventors through the customers need.

So what does it actually have to do with the time and cost factor right?

In this world of intensive competition, there are most probably the chances of a new business or startup getting smashed into. So there stands a vital challenge for every entrepreneur to make his/her business flourish within time, maintaining that minimal effort with stakeholders, founders, resources and most importantly marketing needs. For a serial entrepreneur, that’s a challenge as well as an opportunity to master time management skill and to build up the venture implementing technique or strategy into a saleable business for the future.

SERIAL ENTREPRENEURSHIP: ENHANCING ONE’S SKILLSET OR PROMOTING UNSTABLE WORKING ATTITUDE?

For a serial entrepreneur, it’s a never-ending interest to do and try out things facing challenges including in various business prospects. There is no doubt that heading forward and developing new projects, an entrepreneur gets a chance as well as an opportunity to gain information on multiple areas which helps him/her to learn new skills and implement them on next business venture.

But for a person whose passion defines him/her to be a serial entrepreneur simply turns to the way where their interest and an equal opportunity takes them.

Working for years in the order for the company to grow, a serial entrepreneur agreeing as a mentor sells or hand over the company to other person and sets out for bringing up another idea or raising another opportunity. The part of a typical entrepreneur is not an easy one. One has to work upon the idea, people and resources altogether in order to skyrocket his/her business. Therefore, an entrepreneur develops a business plan, strategy and try best to stay committed towards his/her own business enacting day to day on strong work ethics along with other business members.

When it comes to serial entrepreneurship, in it people not only turn business ideas into reality but shifting forward to explore another venture, growing companies one after the other as per their working choice or interest takes them. Somewhat or somewhere promotes an unstable attitude towards work. As per research, some serial entrepreneurs face the drawbacks too which almost convinces them to move forward exploring other options. These drawbacks include,

· Unsound working environment

· Choice of workers

· Lack of cooperation amongst business partners

Serial entrepreneurship is equally an opportunity as well it builds a challenge for the person as well.

MIGHTY REASONS PEOPLE CHOOSE SERIAL ENTREPRENEURSHIP OVER TYPICAL ENTREPRENEURSHIP

In today’s time, when people are finding opportunity in the face of becoming an entrepreneur. Some have already started living the chaos which serial entrepreneurship brings upon with inclusion of several business ideas and challenges along. With some ventures they get success and some don’t work like expected. For these entrepreneurs that rush of handling businesses and excitement of trying something new and gaining experience from the same is vital to keep them moving.

Serial entrepreneurship is different from entrepreneurship, but both types have to pass from the struggle for maintaining and growing the business. Some of the reasons include why being a serial entrepreneur would become a favorable option.

1. Flexibility

A serial entrepreneur enjoys the benefit of flexible terms and conditions more than an entrepreneur committed to the businesses wins and losses.

2. Implementation of Different and New Ideas

As till now, we’ve known a serial entrepreneur likes to keep his/her options open and would be willing to start a new venture in a totally different industry. Whereas, in order to sustain the business, in the long run, an entrepreneur would prefer to stick to one plan and would be managing the work taking calculated risks.

3. Control/Ownership

In both cases, if desired results or outcomes are needed ‘delegation’ plays its role to initiate action. Serial entrepreneur and an entrepreneur for both delegation of work and roles are essential to keep moving. Though under serial entrepreneurship, a person can exercise more control over their visions and following strategies to deal with it.

4. Creativity and Curiosity

For moving ahead every time with new business plans and ideas, there stands the challenge for a serial entrepreneur to do different things which display his/her creative side along with maintaining that curiosity to know more and keep learning. As for any business or professionals, creativity and curiosity are the most important factors to keep them focused and engaged all the way.

FUTURE POTENTIAL FOR SERIAL ENTREPRENEURSHIP!

Whether it’s any type of entrepreneurship, they’ve got relevance when we see serial entrepreneurship from every perspective. In this digital age, there lies plenty of opportunities and more will be created which would lead to the creation of idea by entrepreneurs. Eventually, the scope for serial entrepreneurship is wide but it depends and surrounds itself by some key points to be worked upon consistently which includes, communication, roles, and responsibilities, customer-centered approach, and selection of better strategic relations to deliver the best results along with valuable guidance.

BOTTOM LINE

Things aren’t going to be easy. Better planning and consistent performance would pay off well for future entrepreneurs.

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Shaima Khan

A Content Creator and Writer, Book nerd, Startup Enthusiast, Founder of Artizone Information (www.artizone.in)